Amazon Hero Images: All new guidelines 2025

Amazon Images: All new guidelines 2025

Learn how to perfectly align your product images with Amazon guidelines to maximize visibility and sales! In this guide you will find a comprehensive checklist of allowed and prohibited image content

- so you can avoid mistakes that could affect your placement.

Allowed and recommended image content

1. Pure white background (RGB 255, 255, 255)
   • The Hero Image of aproduct must have a completely white background to ensure that the product takes center stage and is clearly presented.
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2. High resolution
   • At least 1,000 x 1,000 pixels to activate the zoom function.
   • Recommended resolution: 1,600 x 1,600 pixels or higher.
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3. Product visible in its entirety
   • The product must be complete and clearly visible.
   • No cut corners or incomplete views.
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4. Professional lighting
   • Images should be well lit so that all details of the product are clearly visible.
   • Makesure that no hard shadows cover the product.
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5. Use additional images
   • Use the up to nine possible images to show different perspectives of the product (e.g. front, back, details, functions, application scenes).
   • Use close-ups to present important details such as textures or special features.
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6. Show product in use
   • For additional images, it is permitted to show the product in a real context or in application situations (e.g. an item of clothing being worn or a kitchen appliance in action).
   • These images help the customer to visualize how the product will be used.
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7. Infographics and text overlays
   • Amazon allows the use of info graphics or text in additional images to emphasize certain functions or specifications.
   • Make sure that the text is clear and easy to read.

Prohibited content and common mistakes

1. Forbidden backgrounds (except for additional images)
   • The hero Image must not have a colored or textured background. A pure white background is mandatory.
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2. No logos, watermarks or advertising messages
   • No brand logos (except on the product itself), watermarks, banners or advertising texts (such as "100% quality" or "free shipping") may be included on the images.
   • This content distracts from the actual product and violates the Amazon guidelines.
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3. No placeholder or image in packaging
   • Placeholder images (e.g."Image follows") are not permitted.
   • The product must not only be shown in the packaging in the main image. It must be fully visible.
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4. No excessive use of text or symbols
   • Additional images may contain text, but it should be short and informative.
   • Symbols or graphics that are not related to the product itself are not permitted.
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5. Unscaled or distorted image material
   • The image must not be artificially stretched or distorted to make the product appear larger or smaller.
   • All image ratios should be proportional and reflect reality.
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6. No misleading images
   • Do not use images of accessoriesor other products that are not included in the scope of delivery unless theyare explicitly listed as accessories and clearly labeled.
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7. No animated or interactive elements
   • Amazon does not allow GIFs, videos or interactive image formats for product images.

Specific requirements by product category

1. Clothing and fashion
   • Clothing must be worn on the model or shown in full on a white background.
   • Flat lay clothing is permitted as long as it is clearly and completely visible.
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2. Technical products and electronics
   • Show the front and back of the product, as well as all important connections or operating elements.
   • Use close-ups to showcase special features such as displays, buttons or connections.
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3. Cosmetics and body care
   • The product must be clearly visible and easily recognizable, without superfluous decorations or props that could distract from the product.
   • Optionally, application images or close-ups ofthe texture can be added.

Tips for optimizing image quality

1. Using professional photography
   • Invest in professional photographers who will photograph the product in the best possible quality.
   • Make sure that the image is not only of highquality, but also complies with Amazon guidelines.
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2. Retouching and post-processing
   
   • Use image editing programs to adjust brightness, contrast and colors. Make sure that the image looks natural and that no excessive post-processing has taken place.
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3. Test different image approaches
   • Carry out A/B tests to find out which image variant is better received by customers. It makes sense to regularly check the performance of your product images.

Advantages of complying with the Amazon image guidelines

1. Better visibility
   • Products that comply with Amazon's image guidelines are placed higher in the search results and receive more visibility. This leads to a higher click-through rate and therefore potentially more sales.
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2. Higher conversion rate
   • Well-designed and compliant images increase the conversion rate as they present the product in its best form and convince customers to complete the purchase.

Disadvantages and challenges

1. Creative restrictions
   • The strict specifications for the main image, in particular the white background and the ban on text or decorations, can limit creative possibilities. However, additional images offer room for more creativity.
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2. High time and cost expenditure
   • Creating compliant images can be time consuming and expensive, especially if professional photographers or image editing services are required.

The perfect checklist for success on Amazon

Adhering to the image guidelines on Amazon is crucial to ensure that your product is presented in the best possible way and that you can exploit the platform's full potential.
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‍This not only increases your chances of better visibility and higher sales, but also minimizes the risk of image rejection. Make sure you consider all the important criteria - with the right checklist, you can't go wrong!