Unlock Your Perfect Packaging with A/B Testing

How to Validate Successful Design Ideas

• Are you finding it challenging to perfect your product’s visual appeal? Unsure which colors will grab attention or how to highlight its flavor while adhering to Amazon’s guidelines?
• Let us help you navigate these complexities and elevate your product’s presentation to stand out in a crowded marketplace.
• Get clarity and confidence with data-driven design insights.  - Make decisions that guarantee  higher click-through rates and revenue!
• If you are uncertain about your design or want to know why the competition performs better this is your tool that gives you unique ideas what works and doesn’t in your category.

What’s in it for you?

• Get actionable insights to improve your design
• Receive valuable feedback from competitors' customers (understand why they purchase at the competition)
• Avoid costly design communication mistakes
• Enhance your product's market perception through direct customer feedback

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The Game-Changing Benefits of Design A/B Testing

Think of packaging as your product's outfit - it's what customers see first and what helps them decide to buy. Good packaging can make or break your sales - it's important to get it right.

By testing different packaging designs, you can find out which option your customers like best and which one sells more. -  It's that simple!

A sleek, minimal design can give your product a premium, high-quality feel, while bold, colorful packaging might appeal to a wider audience. The key is understanding your target market and highlighting what sets your product apart.

Here's why packaging matters so much: Even a great product can look cheap if it's in the wrong package. If your premium product comes in basic packaging, customers might not want to pay what it's really worth.

That's why it's so important to test your packaging and find out what your customers actually think about it. With the right packaging, you can make your product stand out and sell more.

How does it work?

• Step 1: Choose a product that lacks visual attraction or has a poor sales performance and test as many design ideas as you want.
• Step 2: Give us your seven most relevant competitors and you can easily create the shop.
• Step 3: Now we send a minimum of 600 participants (75 per product with 7 competitor products plus your own) through the realistic shopping environment. For every additional product variant you want to test, we need 75 more participants. On their way to checkout, they get asked carefully placed questions at the most important selling points.
• Step 4:  We A/B test your design and on their way to the check out they get asked a hand-full of well place questions at the most important selling-points within the shop.
• Step 5: Our own trained AI model summarizes the answers and quantifies them in our own dashboard, with revenue per unit, market-share calculations and many more.
• Step 6: Enjoy your personal suited amazon feedback containing actionable Insights improving you images and forming your brand appearance.

Success Story: Unlocking the Perfect Product Design

Let us share a recent packaging design test that demonstrates the power of data-driven decision making. We helped a client optimize their scooter product line by testing different color variations in our Amazon-like shopping environment.

Our test analyzed six color options: Dark Blue, Light Blue, Purple, Pink, Green, and Yellow. We measured key performance indicators including opening rates, buying rates, and conversion rates to determine the most effective design.

Key Results:

• Dark Blue emerged as the clear winner with:
  • 115 buyers
  • 66% conversion rate
  • €47,458 in revenue
• Light Blue secured second place with:
  • 66 buyers
  • €26,063 in revenue

Other colors performed as follows: Purple (€25,674), Pink (€20,228), Green (€19,061), and Yellow (€8,558).

What We Learned:

• Dark Blue resonated strongly with the target audience
• Each color variant maintained consistent buyer engagement
• Yellow showed lower market appeal in this product category

Impact:This test enabled our client to confidently choose Dark Blue as their primary color option, leading to optimized listings and improved sales performance. This is just one example of how our testing platform can help you make data-backed decisions for your product design.

What can I expect as an outcome?

1. We know which design will generate most revenue
2. We know how each new design affect the sales of your direct competitors
3. We will recommend what your customers value most, based on their feedback.
4. We share all sentiments with you about main purchase drivers, barriers, and expectations. Not only on a product level but also on category level and for each competitor.

Pros

• Instant data-driven decision
• Competitive advantage by standing out
• The only platform that allows you to test designs in a realistic Amazon environment while providing clear insights into why A outperforms B.

Cons

• Testing multiple designs can be costly upfront, though it pays off in long-term
• You can continue guessing and hoping to hit the jackpot every time
• Copying your competitors guarantees you'll always stay in their shadow.
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If you're unsure what customers are wishing for, when buying your products
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We're happy to help you succeed!

Let's be honest—how often do you wonder why your competition has much higher conversion rates?

If you don't know the reason, we can show you exactly where and why customers leave your product page to buy from competitors.

BOOK A CALL NOW!

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