A/B Testing: Unlock Your Product's Visual Potential in 2025

Are you frustrated because your competitors' product images convert better, and you’re stuck wasting endless hours guessing what might work? Stop the guesswork—there’s a smarter way to optimize your visuals!

Through A/B testing with Aybee, you can directly ask your target audience what influences their product choices. Our data-driven, realistic shopping environment captures every detail of their decision-making process.

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Why do you need a Hero Image test?

By testing two Hero images in separate test scenarios against your real competitors, we can show you within hours which product picture works best for your brand.

Advantages of Hero Image A/B Tests

• Test different Hero Images safely without impacting your current sales.
• Try out experimental product presentations without hurting sales performance.
• Get insights why consumers purchase competitor products.
• Understand what drives purchasing decisions of your category buyers.

How does it work

We create realistic Amazon-like shops to observe real shopping behavior. This method provides more accurate insights than traditional surveys where people evaluate products in isolation. You never go to Amazon and only find one product in a category, you can choose among hundreds.

In our simulated marketplace, customers navigate through competing offers, discounts, and promoted products. We track how your potential clients make decisions based on these multiple factors.

If you want real insights into their shopping behavior, don’t just ask about preferences—observe what people actually do when they’re ready to buy.

When a customer buys a product we ask them which critical factor (Price; Picture; Brand; Product Title; Rating) was the main driver to click on the product and get directed to the product page. This single choice question is crucial for our clients to understand what elements are the main drivers in their categories. Let me tell you, it’s not always the price, often we see other factors such as the brand, the image or product title that catches the attention of consumers to pull them on to the product page. The realistic shopping simulation helps us to deeply understand consumers behavior.

Deep-Dive Option:Our deep-dive option provides even more detailed image insights. After selecting the Herpp Image as the top driver, users must give detailed feedback (at least 50 characters) explaining why it captured their attention the most. This helps us understand the main driver behind their choice. This thorough approach allows our AI tool to analyze and generate comprehensive explanations.

Outcome: Key Insights That Amazed Our Client.

After testing three different Hero Images against each other, we realized that each image performed very differently. While two of the images appeared nearly identical, users responded to them quite differently. The new tested image version of our client’s product took an unconventional approach that could have been a misstep if launched without testing.

Using claims or additional communication space by expanding product presentations with cartons, showcasing flavors, or highlighting features is common practice on Amazon. However, sellers often overlook this technique - as was the case with our client, who wasn't aware of using smart claims with big impact.

The test revealed the massive impact of small image adjustments. Imagine having the perfect image before launching a product - this saves time discussing guidelines with Amazon support and allows you to be among the first to serve what your customers truly love.

Our key takeaway was simple yet effective: adding a small German-style flag as a claim increased revenue by 24.56%. Not only was the conversion rate much higher, but the product also had an overall better click-through rate

What are the fundamental learnings from our Test?

• We know which changes will make your image stand out and leave competitors behind
• We know which Hero Image generates most sales.
• You have the opportunity to unterstand your customers' needs and desires.
• Surpass the Amazon black box by analyzing and understanding the preferences of buyers in your category.
• Identify and implement key visual strategies that outperform your competitors' product images.
• Our AI-powered shopping simulation tracks real customer behavior, giving you precise data on click-through rates, conversion metrics, and direct competitor comparisons - all tested with your relevant target audience

Pros

• After the test, you receive actionable changes to create the perfect Hero Image
• Our revenue and market share analysis clearly shows you the real business impact
• With our test you get insights on the fundamental desires for buyers in your category
• Understanding what makes your customers buy from the competition

Cons

• You can still try it yourself and let guesswork determine your success
• Copying your competitor could work for you as well but never gets you ahead of your competition
• Our test costs money but gives you 10x value
• While you're reading this, your competitors are already gaining insights with our tool

Uncertain about what customers want to see in your product's Hero image? Reach out to us! We're happy to help you succeed!

Let's be honest—how often do you wonder why your competition has much higher conversion rates?

If you don't know the reason, we can show you exactly where and why customers leave your product page to buy from competitors.

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