Top Sales Trends on Amazon

AI-Powered Optimization – Automated tools help analyze demand and refine advertising Artificial intelligence and machine learning are transforming how sellers analyze demand, optimize pricing, and manage advertising. Tools like Amazon’s AI-driven ad automation and predictive analytics help sellers refine their strategies and maximize ROI.

Rise of Sustainable Products – Eco-friendly items are gaining traction among buyers Eco-conscious shopping is on the rise, with more consumers actively looking for sustainable and environmentally friendly products. Sellers who highlight sustainability in their listings and packaging can attract a growing customer base.

The Power of Video Content – Product pages with videos see higher conversion rates Video is becoming an essential part of product listings. According to recent studies, product pages with videos see higher engagement and conversion rates than those without. Leveraging Amazon Live and short video clips can help build trust and drive sales.

Key Insights for Sellers

Analyze Seasonality for Smarter Inventory Management Understanding seasonal trends helps prevent stockouts and overstocking. Use historical data and tools like Amazon’s Demand Forecasting to align your inventory with peak sales periods.‍

Optimize Pricing to Stay Competitive Amazon’s marketplace is price-sensitive, and having a flexible pricing strategy is crucial. Using dynamic pricing tools or tracking competitors’ price changes can help you stay competitive while maximizing profits.

Monitor Competitor Strategies Keeping an eye on competitors’ best-selling products, ad placements, and customer feedback can give you a competitive edge. Utilize Amazon Brand Analytics and third-party tracking tools to gain insights and adjust your strategy accordingly.

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Final Takeaway

Success on Amazon is all about data-driven decisions and continuous optimization. By embracing AI tools, keeping up with consumer trends, and refining pricing and inventory strategies, sellers can improve performance and scale their businesses effectively.
Stay ahead of the competition by tracking these trends and making smart, informed decisions! 🔥

How much pain and drawbacks can you handle before you get it right?

During the last 12 months, Benny, Ben, and I have navigated the difficult path of discovering what it means to start and build a company from 0.

We spent a year breaking down the massive problem we found, piece by piece. A year of relentless building, testing, and collaborating with our clients. Countless sleepless nights to meet deadlines, intense feedback sessions, constant pressure, moments of doubt, and our strong drive to keep going. ****

For sure the toughest year of our lives, an unimaginable roller coaster of highs and lows—and yet, we’re only just beginning.

Welcome to our story—the journey of Aybee.

Best friends for over a decade, united by a shared passion to tackle a massive problem worth solving.

Our goal: build something great that delivers massive value to a specific industry.

Over the past 12 months, we’ve learned what it takes to find a problem so big that businesses care deeply about —a problem worth their money, time, and resources to let us solve it.

Thus, Ben, Benny, and I decided to go all in during summer 2023. We quit our jobs and threw ourselves into starting our own company. Our first base? A tiny Lisbon apartment—three bedrooms and a living room we quickly turned into an office.

We had a list of 10 problems worth solving. Instead of rushing into development, we validated each one to avoid building a product no one needs.

We were wrong nine times!

Nine hard-hitting realizations that the problem we thought was critical either wasn’t that big, was buried in a crowded market, or was just a “nice-to-have” instead of a must-have solution.

The final problem we validated was one we all had direct experience with through our previous jobs — it was deeply rooted in e-commerce.

Ben came from Amazon Business, Benny led top consumer companies through mergers, and I helped brands successfully launch and optimize products on marketplaces.

After four months of validation, we identified two major problems closely associated with brands that sell products on Amazon. We spoke to over 100 business owners and almost everyone had the same two problems.

Problem 1 - New Product Launches: On Amazon, 80% of new products fail and less than 1% become best-sellers.

Problem 2 – Shopping Behavior on Amazon: Amazon is a blackbox for brands. 99% of Amazon brands rely on their gut feeling when launching and improving products.

We built a marketplace intelligence platform that tackles both problems. We can test new product ideas with real consumers while understanding their shopping behavior on Amazon. The world’s biggest consumer companies already use behavioral testing methods, but they pay a fortune to specialized agencies for one single test. These costs are far beyond what smaller companies can afford to spend on testing a single product.

We’ve managed to cut the cost by 90%, by automating most of the manual work while providing even greater value. We’ll share more about it in the next weeks!

To all our loyal clients and early adopters: We’re super excited for 2025 and can’t wait to keep helping you gain significant competitive advantage on Amazon with Aybee.

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