Find your true potential with a New Product Launch Test

The Blueprint for Landing the Perfect Product Launch

Launching a product can be difficult, challenging, and costly—but with the right tools, you can not only save money but also drastically increase your chances of success.

Consumer companies often have doubts about whether new products will succeed, especially since 80% of new products fail on Amazon. Developing new products is both expensive and time-consuming, so it’s crucial to bet on the right product.

Before launching a new product, it’s hard to predict whether potential customers will love it or simply ignore it. On average, consumer companies spend six months from ideation to launch. It takes six months to develop the product and ship it to your warehouse, ready to be launched on Amazon.

Therefore, it’s essential to ensure that your product will succeed. The main problem is that most consumer companies fail to test their new ideas alongside existing best-sellers. Instead, they rely on personal experience, historical data, and gut feelings.

In this blog article, we’ll show you how to test each idea with real consumers, directly comparing it to your main competitors. Not only will your product success rate improve drastically, but you’ll also sleep better at night, knowing you can rely on actual data when investing thousands of euros into new products.

This article is relevant for you, if you are…

• currently developing a new version of your existing product
• planning to launch a product in a new category
• developing a new or innovative product that is unknown to your target audience
• thinking about a new product that might beat your competition
• dreaming of being able to calculate revenue of new product ideas up front to order the right amount

Book a Demo

How does it work?

• Step 1: You select a product you’re planning to launch and provide us with as many concept ideas as you’d like to test.
• Step 2: You either provide us with your top 7 competitors, or we research them and showcase them in an Amazon-like shop.
• Step 3: Now we send a minimum of 600 participants (75 per product with 7 competitor products plus your own) through the realistic shopping environment. For every additional product variant you want to test, we need 75 more participants. On their way to checkout, they get asked carefully placed questions at the most important selling points.
• Step 4: Step 4: Our custom-trained AI model compiles and summarizes the responses, presenting them on our Dashboard with metrics like revenue per unit, market share analysis, and much more.
• Step 5: Enjoy your personalized amazon product feedback containing actionable insights to improve your product's features, incorporate consumer preferences, and adapt to successful practices that give your competitors an edge - insights you'll miss without this test

Why do you need a product launch test?

A product launch test helps you avoid common pitfalls, like launching a product that doesn’t resonate with your target audience or missing key market opportunities. Without testing, you risk poor feedback, low sales, and wasted efforts. Our test gives you actionable insights based on real customer opinions, ensuring that the feedback you get is not only honest but also representative of your target market's geographical standards. Customers are asked exactly what they like and dislike, so you can refine your product to meet their needs before going live.

Plus, our product launch test allows you to pre-estimate sales volume and market share, helping you make informed decisions with confidence. All participants are carefully selected to reflect the ideal audience for your product.

All in all - This is the clarity you’ve been waiting for: proof of success, strategies to beat competitors, and the key to winning over the right audience.

Don’t let your competition get ahead!

Book a meeting now!

What can I expect as an Outcome?

1. We know how your  product will generate most revenue.
2. You will know how your product launch will perform before going to market.
3. We know how your new product will affect the sales of your direct competitors.
4. We will recommend what your customers value most, based on their feedback.
5. We  share all sentiments with you about main purchase drivers, barriers, and expectations. Not only on a product level but also on category level and for each competitor.

Advantages of a Product Launch Test - Pros and Cons

Pros

• Instant data-driven decision
• Competitive advantage by standing out
• Get actionable insights on how to improve your product
• The only platform that allows you to test a product in a realistic Amazon environment while providing clear insights into what you customers want

Cons

• Initial testing costs may be high, but it saves money by avoiding expensive development mistakes
• You can continue guessing and hoping to hit the jackpot every time
• Copying your competitors guarantees you'll always stay in their shadow.
• Every day without testing is burning money and leaving profits on the table for your competitors

Let's be honest—how often do you wonder why your competition has much higher conversion rates?

If you don't know the reason, we can show you exactly where and why customers leave your product page to buy from competitors - Let us help you nail your next product launch!

Reach out to us!

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