Maximize profits by testing how much people are willing to pay for your product.

Unlock the Secret to Maximizing Your Revenue on Amazon

Are you struggling to figure out the best price for your product? We can help you determine the perfect price that leads to the highest revenue - without the risk of losing clients to your competition.

Through our realistic shopping environment, we simulate an Amazon-like marketplace, allowing you to see how consumers behave when shopping in your relevant product category. With statistically significant results, we identify which price point generates the highest revenue.

Our method uses representative samples (your relevant category buyers on Amazon) to ensure reliable data and offers insights on your product’s appeal, helping you improve its presentation based on real customer feedback.

What’s in it for you?

• Get actionable insights into how to determine optimal price points for your product
• See how your pricing changes directly impact competitors' revenue.
• Avoid the risk of underpricing or overpricing
• Learn how to improve your product’s perception based on optimal price points

Our tests have helped clients increase revenue by up to 50%, helping them to make confident decisions when adjusting the price to increase revenue.

Take control of your pricing strategy—reach out today to boost your sales!

Here's why you need to run a Pricing Analysis for your products

By understanding how price, demand, and profitability are connected, you can make smarter decisions for your business. Pricing analysis is pivotal as it assists in determining the ideal price point that maximizes both profits or customer satisfaction.

A low price that attracts many customers can boost market share, just as a high price with fewer customers might achieve similar revenue share results.

Products are perceived differently; for instance, a product that appears high-quality yet is affordably priced might be undervalued and could potentially be sold at a higher price

It is on you to find out how customers perceive your product and if your price point generates already maximum revenue within your category. If you’re not sure jump on a free call with us and we can help you!

Advantages of Pricing Tests

• A/B testing helps identify the optimal balance where sales volume and profit margins align to achieve maximum revenue.
• Amazon's ranking algorithm heavily depends on sales velocity. Abrupt and poorly planned price changes can reduce conversions, visibility, and negatively impacting your organic rank.
• Testing prices can reveal thresholds where products are perceived as higher quality or better value.

How does it work?

We create realistic Amazon-like shops to observe authentic shopping behavior. This method provides more accurate insights than traditional surveys where people merely list preferences without taking real actions.

In our simulated marketplace, just like on Amazon, customers navigate through competing offers, discounts, and promoted products. We track how they make decisions based on these multiple factors. Understanding true customer behavior requires observing their actions at the moment of purchase not just asking about their preferences.

Instead of using conventional survey formats, we let customers interact naturally with a familiar marketplace environment. Customers see a familiar interface with features and products they recognize and want to buy. To create an authentic shopping experience, we display your product alongside your strongest competitors - exactly as they would appear in a real product search on Amazon.

Don't let competitors steal your customers!

Our data-driven method reveals the sweet spot of your optimal price that maximizes your revenue, while keeping you competitive against similar products.

Every day waiting and not optimizing means you’re loosing revenue on the street.

Why is our Method so good and does perfectly work for Amazon brands?

By testing, for example, three different price points for a product, we obtain independent data on how potential customers make purchasing decisions based on price variations.

Our results are statistically significant. Here's why: We test with minimum 600 real customers, not just a small sample. Through careful sample selection and advanced methods, our results mirror the consumers behavior on Amazon. This means when we validate your pricing ideas, you can be confident it's based on real, reliable data from your target customers.

For all tests, Aybee uses representative samples that match the demographic makeup of the target country and respective target group interested in buying in a particular category on Amazon. Participants are randomly selected from a global panel pool of more than 50 million people worldwide, with options to filter based on specific customer profiles.

Our Test Results: Clear Revenue Impact

We tested a product using three price points: €35.99, €24.99, and €32.99. We used a monadic testing method, where each participant saw only one price to ensure unbiased results.

Our Study Design:

• 600 customers participated, with 200 people seeing only one price.
• We tested three different price points in a competitive environment.
• Each individual was shown a single price to eliminate any bias.
• This helped us determine which price point generates most revenue.

What was the outcome?

The analysis revealed that maintaining the price at 35.99€ generated the highest revenue. Lowering the price did not lead to increased sales volume sufficient to compensate for the lower price, indicating that consumers valued the product’s quality at the higher price point.

Through customer feedback during testing, we discovered a crucial insight: customers in this category highly value polished product presentation. Our analysis revealed that a refined product appearance directly correlates with customers' willingness to pay premium prices. This finding helped optimize the secondary images to better communicate the product's high-quality positioning.

What were our recommendations?

1. Product Superiority - Our testing showed that customers value the Venice beauty “Self Tan Drops” premium quality, highlighting its effectiveness and sophisticated packaging. The product's unique formulation stands out in the marketplace, making it an attractive choice even at higher price points.
2. Marketing Communication - Through our testing, we discovered that emphasizing the ”Self Tan Drops” premium qualities in marketing materials significantly enhances perceived value. Showcasing these features prominently in product images helps justify the optimal price point of €40.99.
3. Visual Strategy - The recent update to the Hero Image has already shown positive results in our testing environment. We recommend extending this approach to secondary images to better showcase how the beauty serum integrates into daily skincare routines.
4. Competitive Positioning - Our test environment reveals exactly how the beauty serum performs against competing products at various price points. We can see precisely why customers choose your product over alternatives, allowing us to optimize your pricing and marketing strategy for maximum revenue generation.
   
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Before and After

Through A/B testing directly on Amazon, our recommendations were proven undeniably correct.

This is the perfect proof of concept because Amazon's testing environment provides real-world data from actual customers in a live shopping setting. With a massive user base, precise tracking, and statistically significant results, it offers the most reliable validation of what truly works.

How can you find the ideal price point?

You simply cant. (without risking revenue changes)

When decreasing your price, you might see more unit sales but still decrease in revenue. This happens because the revenue increase from selling more units at a lower price may not match the potential revenue from fewer sales at a higher price point.

But thats why we are here to help you out!

1. We know which price point generates most sales (per units).
2. We know which price point generates most revenue .
3. We know how each price points affect the sales of your direct competitors .
4. We can benchmark the product perception if you decrease or increase your price points.
5. We will recommend you the optimal price you should use when you don’t offer any discount to your clients.

Pros

• You instantly know what you need to improve
• Absolutely no risk to fall down the leaderboard of the amazon rankings
• Our data reflects the current perception of the price
• You get real customer opinions
• 100% money back guaranteed for a pilot project

Cons

• You can adapt the price by yourself (with the risk of losing revenue)
• Our test is not free (but worth every penny)
• Customer will give you feedback that you might not like
• Your competition might perform better (Like they do on Amazon)

If you're unsure what customers are willing to pay for your products, reach out to us!

We're happy to help you succeed!

Let's be honest—how often do you wonder why your competition has much higher conversion rates?

If you don't know the reason, we can show you exactly where and why customers leave your product page to buy from competitors.

BOOK A MEETING NOW!

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